Caatinga
Work with the land and its conditions. Plan around the dry season, water availability and a reliable feed supply.
Naativa do Sertão is born from our belief in the Sertão of Pernambuco and its people. From a desire to step beyond our comfort zone, invest in the potential of this land and take on the challenges of building a future here.
Discover our story
OUR ORIGINS, IN EVERY DETAIL.
The idea for Naativa do Sertão begins with a choice: to step beyond our comfort zone in Rio de Janeiro and build a new story in the Sertão of Pernambuco. For Natália, who is from Serrita, Pernambuco, this journey also means returning to her roots.
We are proud of our land, our roots and the people who are part of this story. We believe in the potential of the Sertão and in the possibilities that emerge when experience, local knowledge and the determination to make things happen come together.
Building something new takes courage, planning and hard work. We’re ready to learn along the way and face the challenges ahead. With this belief, we are shaping our sheep farming project.
Proud of our roots. Building our future.
Three foundations give the brand its meaning and guide the development of the project.
Work with the land and its conditions. Plan around the dry season, water availability and a reliable feed supply.
Sheep farming is our starting point. We aim to bring together local experience and thoughtful management to build a lasting rural business.
An identity rooted in the Sertão of Pernambuco. Meeting producers, learning from local experience and understanding the market are all part of these first steps.
We want to build Naativa alongside the people of the Sertão, bringing together experience, local knowledge and a willingness to learn.
Understand life on the farm and value the experience of those who work this land every day.
Share what we have learned along other paths and develop solutions together with the people of the region.
Start with sheep farming, leaving room for new activities and partnerships as the project takes shape.
We are developing a model for participating in the purchase and finishing of lambs, with Naativa managing the entire process, from acquisition to sale, and sharing the financial results of the cycle.
Discuss the modelWe are taking the first steps of Naativa do Sertão with careful planning, pride in our roots and confidence in our people. Each step reflects our choice to invest in this land and build our future here.
Project in development